Friday, June 19th, 2009
Interactivity & Resonation
I attended OMMA Video earlier this week. There was a lot of interesting conversation, especially around the Vivaki initiative.
Calls for “Death to PreRoll” backed by claims and data supporting the notion that pre-roll ads do not resonate well with viewers have been the norm for years now. Perhaps it was too early to make that assumption without full advertiser penetration. I recall being exposed to the same 4 video ads when watching Olympic Highlights or a show on Hulu, while today I would see at least a dozen different ads before being exposed to a repeat.
Without a doubt the newly proposed units will involve some sort of interactivity for the sake of measurement, I’m curious to see how these new ads will resonate with viewers once the new factor has worn off.
Danny Lebron is a Manager of Product Development at Undertone Networks
Posted in: General, Ad Networks, Video, Ad Spending by Eric Franchi @ 2:01 pm Permalink |
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