Bigger and better – it’s an underlying theme that is driving the development of our latest advertising solutions. As our Co-Founder Eric Franchi has referenced in countless industry presentations, bylines, and panel appearances – banner blindness is a real industry challenge. That’s what makes emerging formats like the IAB’s Rising Stars command attention and garner significantly higher levels of engagement including the following (according to the IAB’s October release on initial findings):
1. Consumers exposed to a Billboard ad were 4X more likely to watch videos, search for the brand, or visit the advertiser's site than those who were not
2. Flimstrip increased both exposure time and interaction rates by over 90 percent compared to other rich media ad
3. Sidekick engagement time reached 7X the industry average
4. Pushdown garnered ad engagement more than 3X the norm
5. Portrait engagement rates average 7 percent and frequently reach double digits
Pretty exciting initial findings, don’t you think?
We thought so which is why we moved quick to offer the full suite of Rising Stars as part of our high impact product suite. Large, interactive brand canvases like these are the future of digital advertising and we’re out to prove it. Reach out to learn more.
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