Twice a year, we bring all employees to New York for a week to talk about our progress as a company, growth and goals. The company met earlier this month at the Millennium Hotel for the first of these events. Coming off a phenomenal Q4 and with prospects bright for 2010, we had a lot to talk about.
2009 was a pivotal year for Undertone. We expanded the size of the company greatly and added key areas to support our customers including planning, insights and performance management. We successfully launched our technology platform, and rolled out products for our key partners: advertisers, agencies and publishers.
One of our favorite parts of Undertone Week is bringing in guests from outside of the company to participate in an interactive discussion. This year, Emily Riley of Forrester Research led a panel consisting of marketers and executives from Ameriprise Financial, ABC, Macy’s and Sharp Electronics. A diverse group for certain, but each one mentioned that their focus is consistent with some of the trends we are seeing, including the importance of rich media and video, campaign insights, leveraging social media and the importance of customer engagement.
With 2010 off to a great start, we’re jumping in with both feet and are on our way to our number one goal for the year – showing everyone that we’re not only a great online ad network – we’re the best.
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