U360: Reach, Scale and Revenue for Publishers

Today, we officially announced our U360 AudiencePlus™ initiative to the industry. We are very excited about it, as it is the culmination of many months of planning and hard work. It also represents the first of our products that serves an entirely new client base: the online publisher.

U360 provides publishers with a custom network strategy that will allow them to drive greater revenue while providing innovative, high-performance solutions to their advertising clients. Some publishers have audience data that they’d like to be able to monetize in a greater way. Some are seeking a way to support complex creative messaging strategies that require increased frequency and tracking. And others would like to drive new reach - either on a specific segment basis or on the whole. U360 does it all.

The "publisher-as-network strategy" is not new. Publishers began launching their own networks as early as 2006, with branded networks, acquisitions or "reach extension" partnerships being the main strategies. We believe that each has its merit and is highly individual to the publisher’s business. U360 is a vehicle for topflight publishers who are seeking a network extension that can support the quality and placements that are the core strengths of top publishers.

To learn more about U360, click here to contact us.